ON THE BLOG
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tips & tricks for social media
Best Times to Post on Every Social Media Platform (2025 Edition)
Timing is everything. You can have the most captivating content, but if you’re posting it when your audience is offline, it is not going to get the love it deserves.
So, when is the best time to post?
Let’s break it down by platform so that you can make sure your content lands when it matters most.
storytelling & branding
caitlin’s Top Picks
client favourite
why small law firms need to be on social media
Business is good, clients are coming through the door, and everything seems fine! Except you’ve noticed that with the new crop of young lawyers coming in, the phone isn’t ringing as much as it used to.
So how do you and your small firm stand out from the crowd? The answer is social media.
Top 5 Social Media Trends of 2025
Social media trends move fast, but not all of them deserve your attention. In this post, the OMG team breaks down the top 5 trends of 2025, what’s actually working, and which strategies are worth sticking with for long-term growth.
Just Be Yourself
Everyone wants to “go viral,” but that quick hit of attention rarely builds a business. Today’s audiences scroll past trends, clickbait, and AI noise in seconds. What actually works? Showing up consistently with real, human, authentic content. Here’s how to cut through the chaos and make an impact that lasts longer than 15 minutes.
Did Google and Instagram Just Become Best Friends?
Your Instagram content just became SEO gold. With Google now indexing posts as far back as five years, your captions, ALT text, and bio deserve a strategic refresh - because your audience isn’t just scrolling anymore. They’re searching.
What to Post When You’re Poolside: The Lazy Girl’s Guide to Summer Content Planning
Summer should feel like a break, not a scramble to stay online. This Lazy Girl’s Guide gives you stress-free, scroll-worthy content ideas that are easy to batch, schedule, and actually enjoy. Because business growth and beach days can coexist.
Your Out-of-Office Isn’t the Only One: How to Set Social Media Boundaries and Still Stay Visible
Trying to take a break without going dark on social media? You’re not alone.
This blog shares simple, strategic ways to protect your time this summer while keeping your content consistent, relevant, and low-stress even while you're out-of-office.
Algorithm-Proof Content: How to Stay Relevant, No Matter What Changes
Social platforms changed again?Instead of trying to beat the algorithm, learn how to build content that’s built to last.
In this post, we’re breaking down the power of evergreen, value-driven storytelling that works with the algorithm, but doesn’t rely on it.