ON THE BLOG
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tips & tricks for social media
Best Times to Post on Every Social Media Platform (2025 Edition)
Timing is everything. You can have the most captivating content, but if you post it when your audience is offline, it won't get the love it deserves.
So, when is the best time to post?
Let’s break it down by platform so that you can make sure your content lands when it matters most.
storytelling & branding
caitlin’s Top Picks
client favourite
Why small law firms need to be on social media
Business is good, clients are coming through the door, and everything seems fine! Except you’ve noticed that with the new crop of young lawyers coming in, the phone isn’t ringing as much as it used to.
So how do you and your small firm stand out from the crowd? The answer is social media.
What’s Actually Trending in Marketing in 2026
Marketing in 2026 isn’t about following every trend—it’s about knowing which ones actually move the needle. In Q1, the biggest shifts are clear: AI is essential but not a strategy, short-form video still dominates, personalization is now expected, and human-led brands are outperforming polished corporate content. Here’s what’s really trending this quarter—and what small businesses must stop ignoring if they want to grow this year.
The Tricks of the Trade
Many people assume social media marketing is just posting graphics and following trends, but there is a lot more strategy behind the scenes. At OMG Social, every client approach is built through research, competitor analysis, trend evaluation, and ongoing communication. By understanding your audience, studying your market, and aligning content with your brand, we create social media strategies designed to drive real business growth.
Are your numbers down on social media? Here's why
If you got curious early in January, you may have gone to take a look at your social media metrics from 2025, and if you were really curious you may have compared them to 2024.
Despite a successful 2025 in your business, and positive engagement on your channels, you may have noticed that your numbers were actually down compared to the previous year, roughly 18% lower in 2025.
What gives? Your social media has been amazing (likely because you’ve outsourced it to a stellar team like ours), and you’re getting great feedback, so why on Earth would your numbers be down?
Top 5 Social Media Trends of 2025
Social media trends move fast, but not all of them deserve your attention. In this post, the OMG team breaks down the top 5 trends of 2025, what’s actually working, and which strategies are worth sticking with for long-term growth.
Just Be Yourself
Everyone wants to “go viral,” but that quick hit of attention rarely builds a business. Today’s audiences scroll past trends, clickbait, and AI noise in seconds. What actually works? Showing up consistently with real, human, authentic content. Here’s how to cut through the chaos and make an impact that lasts longer than 15 minutes.
Did Google and Instagram Just Become Best Friends?
Your Instagram content just became SEO gold. With Google now indexing posts as far back as five years, your captions, ALT text, and bio deserve a strategic refresh - because your audience isn’t just scrolling anymore. They’re searching.