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tips & tricks for social media
Best Times to Post on Every Social Media Platform (2025 Edition)
Timing is everything. You can have the most captivating content, but if you’re posting it when your audience is offline, it is not going to get the love it deserves.
So, when is the best time to post?
Let’s break it down by platform so that you can make sure your content lands when it matters most.
storytelling & branding
caitlin’s Top Picks
client favourite
why small law firms need to be on social media
Business is good, clients are coming through the door, and everything seems fine! Except you’ve noticed that with the new crop of young lawyers coming in, the phone isn’t ringing as much as it used to.
So how do you and your small firm stand out from the crowd? The answer is social media.
Algorithm-Proof Content: How to Stay Relevant, No Matter What Changes
Social platforms changed again?Instead of trying to beat the algorithm, learn how to build content that’s built to last.
In this post, we’re breaking down the power of evergreen, value-driven storytelling that works with the algorithm, but doesn’t rely on it.
The Scroll Trap: How to Turn Passive Scrollers into Active Customers
Poolside. Road trip. Patio party. Your audience may be offline, but they’re still scrolling.
In this guide, we break down how to use micro-moments marketing to capture attention, stay relevant, and convert summer scrollers into real customers.
Realtors, you're leaving money on the table if you're not doing this…
For decades, direct mail was the go-to for real estate marketing, but today’s buyers and sellers live online. Social media lets you showcase properties with real-time visuals, build your personal brand, and connect directly with your audience, without breaking the bank. If you’re still relying on old-school tactics, it’s time to catch up and maximize your sales potential
Marketing to Gen Z: 5 Key Insights for Canadian Brands
Want to connect with Gen Z in Canada? It takes more than trendy content.
This guide breaks down five powerful ways to earn their trust and attention - through authenticity, social values, and creative interaction.
Social Media Fatigue Is Real: Here’s How to Show Up Without Burning Out Your Audience
Burnout isn't just happening behind the screen - your followers feel it too. Discover 4 simple ways to avoid social media fatigue, connect more deeply with your audience, and refresh your content strategy without the overwhelm.
If You're Not Filming Short Form Videos, You're Making A Mistake
Let’s face it- attention spans are shrinking, but short form video is thriving. Whether it's a 15-second Reel or a 30-second TikTok, these bite-sized pieces of content are the new way to connect, be seen, and get shared. As a business owner, tapping into this trend can turn your brand into a recognizable, relatable presence your audience actually wants to watch. This post breaks down why short videos work, how they build trust, and what to do if you're feeling stuck on where to start.