What to Post When You’re Poolside: The Lazy Girl’s Guide to Summer Content Planning
When the sun’s out and your brain’s halfway to vacation mode, the last thing you want to do is stress about what to post on social media. But showing up online doesn’t have to mean working overtime.
This is your Lazy Girl’s Guide to summer content planning: low-effort, high-reward ideas that keep your business visible while you’re off soaking up the season.
We’re talking batchable, schedulable, scroll-stopping content that does the work while you relax.
The Secret? It's All About Strategy (Not Sweat)
The smartest content creators know that consistency doesn’t have to mean daily hustle. With a little planning and the right mix of content types, you can create a summer lineup that feels fresh, engaging, and effortless.
Start with a few hours of batching now, and enjoy the sweet, sweet payoff later, preferably with a cold drink in hand.
Lazy Girl Content Ideas for July & August
Here’s your no-stress list of plug-and-play post ideas, perfect for batching and scheduling ahead:
Evergreen Favourites - These posts work any time of year, so they’re perfect for filling in the gaps:
A tip from your most popular blog post
Your brand story in 3 lines or less
A client review turned into a quote graphic
Your top 3 FAQs (and quick-fire answers)
“Why I started this business” or “What I wish I knew when I began”
Seasonal & Summery - Capture the summer vibes with content your audience can relate to:
“Out of Office” posts with a fun twist (where are you headed?)
Behind-the-scenes of your summer routine
Flat lay of your summer essentials (bonus points for your brand colours!)
National Days (like Ice Cream Day 🍦 on July 21 or Book Lovers Day 📚 on August 9)
Your summer reading list (business books or beach reads!)
Easy Engagement Posts - These encourage conversation and are great for algorithms:
“This or That” polls (iced coffee or smoothie?)
“Ask me anything” story boxes
Fill-in-the-blank posts: “Summer isn’t summer without ____.”
“Tell me your go-to vacation spot—ready, set, go!”
Lazy-But-Strategic - These feel casual but still serve your business goals:
A reminder of your summer hours or booking availability
A flashback to a favourite project or client win
One thing you're working on behind the scenes
A lead magnet or freebie reminder (“Grab it before August ends!”)
OMG Tip: Batch It Like a Boss
Set aside one morning to knock out:
6–8 posts (mix from the list above)
1–2 Reels using trending audio or repurposed clips
3 evergreen stories you can reuse throughout the month
Use a scheduler like Metricool or Later to load it all up and forget about it. And don’t overthink the captions, your voice is enough. A few well-chosen words plus a relatable visual goes a long way in summer.
Remember: Done Is Better Than Perfect
Summer content isn’t about going viral. It’s about staying visible, keeping your audience engaged, and giving yourself permission to rest.
You don’t need to reinvent the wheel… you just need to keep it rolling.
So go ahead: schedule that post, close your laptop, and head to the pool. You've earned it.
Need help turning these ideas into scroll-worthy posts?
At OMG Social Media, we help you plan, batch, and schedule with ease so that you can enjoy your summer without sacrificing your strategy. Let’s chat.
👉 omgsocial.ca
📲 @omgsocialmediaagency