why you actually need to market your studio
A data-backed breakdown of what really happens when a dance studio commits to marketing.
Using insights from September 2023 to August 2024 at Dance Fusion Studios, this case study shows how visibility drives registrations, attendance, and community connection for membership-based businesses.
THE TRUTH…
Dance Fusion Studios (DFS) proves one thing very clearly: If you want full classes, excited families, and strong attendance… you have to actually market your studio.
From September 2023 to August 2024, DFS stayed committed to consistent, strategic marketing - and the results speak for themselves:
more website traffic
more new families
more adult dancers
more summer camp enrollments
more performance ticket sales
and yes… more people physically in the studio
This is what marketing actually does - and why every studio (or club, arena, community, gym) needs it.
STUDIOS DON’T GROW BY ACCIDENT
A Year of Progress You Can see
Website Growth
46,424 website visits (up 206% from last year)
41,000+ people visited the site (up 306% from last year)
40,000+ pages viewed (up 22% from last year)
Top pages like Home, Adult Program, Youth Program, Fall/Winter Classes, and Summer Schedule drew the most attention - showing that more families are searching, more adults are discovering classes, and more dancers are finding their way to the studio.
Social Media Growth
That visibility translated into real community growth, with 1,098 new followers and 72,581 interactions across platforms.
But the highlights really tell the story:
2.5 million total eyes on their pages (+889%% YoY)
2.1 million video views (+1,424% YoY)
826 inbound messages from social media (+83% YoY)
2796 websites visits from socials - that’s roughly 8 websites visits a day
This visibility turned into clicks, questions, real interest and new registration.
attendance growth
AKA the proof that matters the most - it helped more people show up, classes filled, new programs launched strong, and demand growing every season.
Adult Dance Drop-In Classes Attendance
Beginner Ballet: +76%
Intermediate/Advanced Ballet: +16%
Adult Highland: +81%
Youth Program Enrollment Per Class
Youth Contemporary (10–14): +118%
Youth Jazz (12–14): +76%
Youth Tap (8–11): +75%
Camps and Workshops
Youth Summer Camp (6–9): +113%, (10–13): +84%
Behind the Growth
created a consistent social strategy
Not just posting - planning.
We created a long-term content rhythm that matched DFS’s seasons:
session launches
recital build up
summer camp push
behind-the-scenes & candid moments
instructor features
community involvement
This consistency → visibility → credibility → enrolment.
In that season, 73% of DFS’s online reach came from non-followers. This was achieved in a few different ways:
keyword-rich Instagram captions
SEO-supported blogs
strong Google Business updates
reels optimized for discovery
intentional organic reach
That’s how new dancers find you.
turned dfs into a discoverable brand
used storytelling that felt like them
Real dancers.
Real classes.
Real joy.
Realy community.
People don’t register because of a polished brochure - they register because the studio feels like a place they want to be in.
Added Paid Media Where It Mattered
Selective, targeted ads for:
Summer camps
Seasonal session launches
Every campaign → more sign-ups.
supported in-studio momentum
Marketing didn’t work instead of good programs - it worked with them. Every time DFS ran:
a new class
a workshop
a performance
a recital
Their social presence amplified it.
This is why adult classes grew. This is why youth attendance surged. This is why summer camps filled.
the takeaway
This wasn’t a fluke. It wasn’t luck. It was:
strategy
consistency
connection
and a studio that showed up online the same way it shows up in person
If you want full classes, excited families, and a thriving season - its simple, you need to market your business.
Want Results Like This? Let’s Talk
If you want social media that feels human, supports your clients through every stage, and turns trust into real inquiries, let’s chat. Book a call with me and we’ll map out what intentional growth looks like for your brand.