REFRAMING LEGAL MARKETING: THE FRESH LEGAL WAY
How Fresh Legal grew with strategy, consistency, and a little fun.
The Starting Point: Turning Legal Into Relatable
Fresh Legal came to OMG with one big goal: show up online differently. No stiff lawyer talk. No forced trends. Just authentic, human storytelling that reflected the real people behind the practice.
Before working with OMG, the team had been managing their social media themselves, and they were doing a good job. The content was thoughtful and genuine, but as the firm grew and client work took priority, marketing slowly slipped down the to-do list.
That’s where OMG stepped in - to create a system that made showing up online easy, intentional, and effective.
The Challenge: Making Law Feel Human
Fresh Legal’s expertise and reputation were already strong - but their online presence didn’t fully reflect the warmth and approachability clients experienced in person.
They didn’t want more content for the sake of posting. They wanted clarity, consistency, and a strategy that helped them grow with intention.
Our challenge? To build trust and connection through a digital presence that still felt 100% authentic to who they are.
The Strategy: Connection Over Perfection
OMG designed a content approach that focused on community, credibility, and consistency - not trends.
The Growth:
With data that feels so good… Two years later, Fresh Legal’s growth is steady, strategic, and completely aligned with their brand voice.
