ON THE BLOG

Featured posts

Laptop, smartphone, and purple business cards with the logo 'OMG' and the text "Social Media Agency" on a black table.
A woman with long hair sitting on a black chair, looking at her smartphone with a neutral expression, wearing a checkered blazer, black top, and light blue jeans.

tips & tricks for social media

Social Platforms in 2026: WHICH ONES Matter for Your Business?

New social platforms continue to appear every year. Some gain traction quickly. Others fade just as fast. For business owners, the challenge is deciding where to spend time and attention.

In 2026, social media is shaped by AI-driven discovery, stronger community spaces, and a shift toward content that can be searched, not just scrolled. Understanding the landscape helps you make better decisions without spreading yourself too thin.

storytelling & branding

Why Use Social Media to Tell Your Story

A black arrow pointing to the right enclosed by a thin, black circle

the faq’s

Why You and Your Business’s Social Media Aren’t Getting along (And How to Fix It)

A black arrow pointing to the right enclosed by a thin, black circle

Insights

Marketing to Gen Z: 5 Key Insights for Canadian Brands

A black arrow pointing to the right enclosed by a thin, black circle

caitlin’s Top Picks

How to Train Your Partner
Why Your Business Isn't Growing on Social Media (Even If You're Posting Consistently) 
Why Your Business Isn't Growing on Social Media (Even If You're Posting Consistently) 
Summer Marketing Ideas for Small Businesses
Summer Marketing Ideas for Small Businesses
Why Outsourcing Your Marketing Can Save You Time and Money
Why Outsourcing Your Marketing Can Save You Time and Money
Three women, two seated and one standing, look at a smartphone and a laptop in a casual setting with a white wall background.
A young woman with long black hair and sunglasses is sitting on the floor, smiling, while holding a selfie stick with her phone. She is wearing a white t-shirt with a Vincent van Gogh print, black jeans, and teal and white sneakers. Purple OMG stickers are scattered on the wooden floor around her, and a laptop is partially visible on the right.
Black desk with a laptop, smartphone, and multiple purple stickers that read "Omg" and "Social Media Agency."

client favourite

Why small law firms need to be on social media

Business is good, clients are coming through the door, and everything seems fine! Except you’ve noticed that with the new crop of young lawyers coming in, the phone isn’t ringing as much as it used to.

So how do you and your small firm stand out from the crowd? The answer is social media.

READ THIS BLOG
The Best Times to Post on Every Platform (2025 Edition)
Caitlin Spearing Caitlin Spearing

The Best Times to Post on Every Platform (2025 Edition)

Timing is everything in social media. Posting when your audience is most active can skyrocket engagement, while the wrong timing can bury your content. From Facebook to TikTok, here’s your 2025 guide to the best posting times - plus expert tips to optimize your strategy!

Read More
What Happens When The Clock Tiks?
Blogs Caitlin Spearing Blogs Caitlin Spearing

What Happens When The Clock Tiks?

Even if your business isn’t on TikTok, Instagram or Facebook, your customers and clients likely are, and you’ve definitely been following the news this past week. With this, is your business ready for whatever may be coming next if your favourite platform disappears?

Read More
Why use Social Media to tell your story?
Blogs Caitlin Spearing Blogs Caitlin Spearing

Why use Social Media to tell your story?

Imagine if Taylor Swift published an autobiography tomorrow. It would be a bestseller, but in just a few years, it would be outdated. This is where social media shines—it lets you tell your story in real time, sharing your wins, challenges, and growth moments with your audience.

Read More