Cracking the Code: How Social Media Algorithms Work in 2025

If you’re using social media to grow your business, you’ve probably asked yourself: How do I get my content seen? With ever-evolving algorithms, it can feel like a moving target. But the good news? You don’t have to fight against them, you just need to know how to play the game.

What’s Up with Algorithms in 2025?

Social media platforms are smarter than ever, prioritizing content that keeps users engaged. Here’s a quick breakdown of how the big players are operating this year:

🔹 Facebook & Instagram – Engagement is everything. The more likes, comments, shares, and saves your content gets, the more likely it is to reach a wider audience. Recency and relevancy also play a big role, so make sure your content speaks directly to your audience’s interests.

🔹 LinkedIn – Meaningful conversations are king. Posts that spark discussions (like polls, insightful takes, and open-ended questions) get prioritized. If it adds value to a professional network, the algorithm will push it.

🔹 TikTok – The "For You" page is all about serving up content tailored to a user’s behaviour. The more someone interacts with a specific type of content, the more similar videos they’ll see. The key? Make sure your content is relevant, engaging, and encourages interaction.

Winning Strategies for 2025

So, how do you work with the algorithms instead of against them? Try these simple but powerful tactics:

✅ Quality Over Quantity – More posts don’t necessarily mean more reach. Instead of pumping out content for the sake of it, focus on creating posts that resonate and encourage engagement.

✅ Engagement is Everything – Social media isn’t just about posting… it’s about conversations. Reply to comments, ask questions, and genuinely interact with your audience. The more engagement you get, the better your content performs.

✅ Video is Non-Negotiable – Short-form video is dominating every major platform. If you’re not already using it, now’s the time to start. Keep it engaging, entertaining, or educational to maximize reach.

✅ Consistency Wins – Posting regularly is still important, but don’t force it. A well-thought-out content strategy that aligns with your brand will get better results than random daily posts.

The bottom line? Social media algorithms are designed to connect people with content they want to see. If you focus on engagement, relevance, and consistency, you’ll naturally start to see more reach.

Need a hand navigating the social landscape? We’ve got you! Let’s build a strategy that gets your brand in front of the right audience.

📩 Reach out today:
🌐omgsocial.ca
📷@omgsocialmediaagency